Play Up is a children’s clothing brand from 0 to 14 years old, with entirely Portuguese design and manufacture. We produce all kinds of garments for babies and kids – from essential pieces in organic cotton to outer garments, accessories, and swimwear – and we launch two collections annually.

We are faithful to our origins and, the pieces we create mirror our vision and inspirations. We’re focused on becoming, step by step, an ecological brand, and with a commitment to sustainability, we have opted for natural, organic, and recycled fibers in our pieces. We’re seeking to reduce our waste and choose reusable packaging and recycled materials whenever it’s possible.

In 2019, we started embracing the Slow Making series, which represents the beginning of our collaborations with the new generation of Portuguese artists and creators whose work inspires our collections.

Visit www.playupstore.com/en/