Parras Wines is one of the top 10 Portuguese wine producers, based in the Lisboa wine region with wines and wine estates in Lisboa, Tejo, and Alentejo wine regions and producing wines from other renowned Portuguese wine regions such as Dão, Douro, and Vinhos Verdes. A 100% Portuguese holding company, certified IFS, SEDEX, and BRC working in different fields of the wine business.
Descendant of a father and grandfather who consistently worked with wine, Luís Vieira is the sole proprietor of the project. At the age of five, he fell into a vat of wine and could have drowned if an employee of his grandfather had not saved him. Today this employee still works directly with Luís, and he recalls the episode with good humor and even claims it symbolizes his “baptism into the world of wine.