Swimwear is one of the most competitive industries in the fashion world.

At Lemar, we’ve worked with hundreds of designers and brands to help them launch or expand their swimwear collections. This wide range of experience has taught us a lot, and before diving into the various fabrics used in swimwear and their benefits, we want to share with these key guidelines what we’ve learned from those challenges.

Remember that summer and swimwear go hand in hand. So, whether you are spending a holiday on the beach, enjoying some time in the pool, or surfing big waves, you should look great, and feel great! Although comfort is major, bear in mind that a dash of elegance is essential!

As summer approaches, it is time to start developing your swimwear collection!