InsidherLand collections are designed as a dialog, being Beyond Memory deeply influenced by organic forms of nature and traditional cultures and Identity, molded by Art and Architectural forms. Drawn with Joana’s signature and handcrafted by her team of Portuguese master craftsmen, the impressive contemporary furniture, lighting, upholstery, and accessories have been highlighted as soulful designs that embody the expertise of traditional craft techniques with high-quality finishes.
Joana soon saw her talent recognized and considered as one of the Top 10 Contemporary Designers from Portugal. Earning her place in the international design scene, she was invited to exhibit at the XX Triennale International Exhibition in Milan. Her work can be seen in the most prestigious design events in London, Paris, and Milan.
Joana’s sophisticated designs position her brand, InsidherLand, in strategic markets of high-end luxury decoration. Architects, design studios, and hotels worldwide who seek exclusive one-of-a-kind art pieces select Joana’s work.
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